February 6, 2014
Amazing Optics and Stellar Performance Are at the Heart of Nikon's Newest COOLPIX Cameras
From Super Zoom to Super Slim, the New COOLPIX P600, COOLPIX P530, COOLPIX S9700 and COOLPIX P340 Offer New Ways for Users to Express Their Creativity
MELVILLE, NY – Today, Nikon Inc. announced the latest additions to its impressive lineup of COOLPIX cameras that offer incredible optics and great performance. With a myriad of easy-to-use, creative features, the 60x zoom COOLPIX P600 and 42x zoom COOLPIX P530 provide super-long zoom lenses and the versatility needed to capture images and Full HD videos both near and far. Additionally, the ultra-slim, 30x zoom COOLPIX S9700 and the powerful COOLPIX P340 provide exceptional image quality while fitting comfortably in any pocket.

“Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide users with incredible zoom capability and low-light performance that helps produce unrivaled sharpness and detail in their photos and HD videos,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “Users will enjoy capturing amazing photos and Full HD videos from a distance, along with the ability to share unforgettable moments with family and friends instantly.”

New High Power Zooms Allow Users to Get Closer Than Ever Before
COOLPIX P600: Pushing NIKKOR optics to great lengths, the new COOLPIX P600 boasts an impressive 60x optical zoom from a wide-angle 24mm to an unbelievable 1440mm (35mm equivalent) range with the capability to reach even further using 120x Dynamic Fine Zoom*. Lens Shift Vibration Reduction (VR) image stabilization is also incorporated to help reduce the effects of camera shake, allowing users to capture clear photos from incredible distances. With built-in Wi-FiⓇ connectivity**, users can show off these amazing photos with family and friends immediately by transferring images to a compatible smart device and uploading them to their social networks.

In addition to photographing from a distance, the P600 also lets the user compose the ideal photo or video from any angle with help from a high resolution (921k-dot) 3.0-inch (7.5cm) Vari-angle LCD display. Users can shoot above a crowd at a sold-out concert or get low to capture a baby’s first steps. With a 16.1-megapixel backside illuminated (BSI) CMOS sensor, the COOLPIX P600 is capable of capturing detailed photos and Full HD 1080/60i video, even in challenging lighting conditions. The P600 also sports advanced features that appeal to serious photographers including full manual controls (P, S, A, M), an electronic viewfinder and an improved battery life that allows up to approximately 330 shots per charge. What’s more, the new Moon and Bird Watching Scene modes make it easier than ever to enjoy the extreme zoom range.

Price and Availability
The COOLPIX P600 will be available in February 2014 in Black and Red for a suggested retail price (SRP) of $499.95***.